# Adults driving toy industry growth

Adults now account for 55% of toy sales. This trend grew post-2020 due to stimulus checks. Adults are buying toys for personal interest, not children.

https://laist.com/news/adults-are-driving-the-toy-industrys-growth

Image: https://scpr.brightspotcdn.com/dims4/default/4caee96/2147483647/strip/false/crop/8256x5504+0+0/resize/792x528!/quality/90/?url=http%3A%2F%2Fscpr-brightspot.s3.us-west-2.amazonaws.com%2F73%2Fea%2F405a31d842588dfda1af0dcc13ff%2Fgettyimages-2265564022.jpg

#toys #adults #collecting

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Created: 2026-10-25T22:50:18.795771+00:00

Last edited: 2026-10-25T22:50:18.795771+00:00

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Original source: https://laist.com/news/adults-are-driving-the-toy-industrys-growth