# Connor McDonnell on Shirt.Co Pivot and Print Automation

Connor McDonnell discusses pivoting Shirt.Co from sporting goods to custom apparel printing. He covers AI automation, embroidery, and search engine optimization. The shift began in 2011 due to retail pressure and economic changes.

https://www.screenprinting.com/blogs/news/connor-mcdonnell-on-pivoting-shirt-co-and-print-automation-shirt-show

#shirt #printing #ai #apparel

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Canonical URL: https://qwibbit.com/q33379

Created: 2026-10-29T15:07:19.712358+00:00

Last edited: 2026-10-29T15:07:19.712358+00:00

Board: 3

Origin: Syndicated

Original source: https://www.screenprinting.com/blogs/news/connor-mcdonnell-on-pivoting-shirt-co-and-print-automation-shirt-show