# Businesses dependent on a marketplace they do not control | Dead Internet Theory

Dead Internet Theory: A marketplace can provide sellers with traffic, payments, trust, and discovery while also retaining the power to change fees and rules after a merchant has built a business around that access.

https://switchboardtechservices.com/articles/dit-businesses-dependent-on-a-marketplace-they-do-not-control/

By Switchboard Tech Services · Originally published 2026-05-07

#Switchboard #Article

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Canonical URL: https://qwibbit.com/q6065

Created: 2026-10-17T00:11:14.842575+00:00

Last edited: 2026-10-17T00:11:14.842575+00:00

Board: 3

Origin: Syndicated

Original source: https://switchboardtechservices.com/articles/dit-businesses-dependent-on-a-marketplace-they-do-not-control/