# In-store Wi-Fi and the measurement of physical visits | Dead Internet Theory

Dead Internet Theory: Retail Wi-Fi infrastructure can estimate device presence, dwell time, and repeat visits, but a detected device is not automatically a unique person and modern privacy protections complicate persistent identification.

https://switchboardtechservices.com/articles/dit-in-store-wi-fi-and-the-measurement-of-physical-visits/

By Switchboard Tech Services · Originally published 2026-05-21

#Switchboard #Article

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Canonical URL: https://qwibbit.com/q6188

Created: 2026-10-17T00:12:08.567441+00:00

Last edited: 2026-10-17T00:12:08.567441+00:00

Board: 3

Origin: Syndicated

Original source: https://switchboardtechservices.com/articles/dit-in-store-wi-fi-and-the-measurement-of-physical-visits/