A 2000 MIT study shows credit spending increases willingness-to-pay. Emotional responses differ between cash and credit transactions. The effect is significant, up to 100%, and remains surprising given credit card ubiquity.
https://brantaops.substack.com/p/how-it-feels-to-spend
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#spending #emotions #credit #cash
https://brantaops.substack.com/p/how-it-feels-to-spend
Image: https://substackcdn.com/image/fetch/$s_!bcgC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f65a78a-faf9-4dd8-afd4-ce196c78773b_1941x1519.heic
Image:
Image:
#spending #emotions #credit #cash
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