https://www.24thstreet.org/blog/2025/4/7/wkrtqly94xxwkg5js03a36ovbs8u61
Ron Sossi’s Unthinkable Odyssey Apr 7 Written By By Jay McAdams, Translated by Jesus Chima Castaños Ron Sossi did the unthinkable. He ran a 99-seat theatre in L.A. For 56 years. It’s unthinkable because 99-seat theatre has never really been a viable business. It has always cost more to stage good shows than you could expect to earn back in ticket revenue. Audiences have always been difficult to attract in L.A. and the overhead of renting a suitable building and people to staff it...forget about it. But the only people who have seemed to know this for certain are the people who run 99-seat
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Ron Sossi’s Unthinkable Odyssey Apr 7 Written By By Jay McAdams, Translated by Jesus Chima Castaños Ron Sossi did the unthinkable. He ran a 99-seat theatre in L.A. For 56 years. It’s unthinkable because 99-seat theatre has never really been a viable business. It has always cost more to stage good shows than you could expect to earn back in ticket revenue. Audiences have always been difficult to attract in L.A. and the overhead of renting a suitable building and people to staff it...forget about it. But the only people who have seemed to know this for certain are the people who run 99-seat
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Categories: Arts & Culture [c125], General [c1]