McDonald's Big Mac Price Varies by ZIP Code

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McDonald's uses AI to set Big Mac prices by ZIP code. Prices vary widely, with $5.69 to $6.89 across nearby locations. A class action claims illegal price coordination since 2019.

https://kcrwgoodfood.substack.com/p/second-helping-your-big-macs-price

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#ai #pricing #mcdonalds #zip

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