Price Signaling in Athletic Gear

Created: Last edited:
https://www.bikeblogordie.com/2019/03/price-signaling-and-cycling.html

A company in China made athletic gear with mediocre materials but excellent stitching. It raised prices to exploit consumer perception of quality based on price. This strategy highlights price signaling in markets with limited product differentiation.

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#price #quality #market #athletic

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Categories: General [c1]

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