Taylor Swift's Eras Tour outperformed World Cup for LA

https://www.smdp.com/taylor-swift-did-more-for-la-hotels-than-the-world-cup-but-airbnb-may-be-the-big-winner/

Taylor Swift's Eras Tour boosted LA hotel occupancy more than the 2026 World Cup. Other events like the College Football Playoff and NBA All-Star Game also increased demand. The report found most hotels saw minimal World Cup-related bookings and cut staff.

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