India's two-speed festive shopper: AI and YouTube drive

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Syndicated ยท Original source
Indian shoppers use AI and YouTube to research and buy festive items. They conduct multiple online searches and watch videos before purchasing. AI helps them make decisions and explore more web content for reassurance.

https://blog.google/intl/en-in/products/google-companies/decoding-indias-two-speed-festive-shopper-how-ai-search-and-youtube-drive-the-cart/

Image: Final_Festive_Blog_Hero_Image.max-600x600.format-webp.webp

#ai #shopping #india #festive

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