Connor McDonnell on Shirt.Co Pivot and Print Automation

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Connor McDonnell discusses pivoting Shirt.Co from sporting goods to custom apparel printing. He covers AI automation, embroidery, and search engine optimization. The shift began in 2011 due to retail pressure and economic changes.

https://www.screenprinting.com/blogs/news/connor-mcdonnell-on-pivoting-shirt-co-and-print-automation-shirt-show

#shirt #printing #ai #apparel

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