Bait-and-switch offers that substitute a different product

Dead Internet Theory: Bait-and-switch begins with an attractive offer and changes the deal after the customer has engaged. The original representation matters because it is what caused the customer to spend time, attention, or money entering the transaction.

https://switchboardtechservices.com/articles/dit-bait-and-switch-offers-that-substitute-a-different-product-after-engagement/

By Switchboard Tech Services · Originally published 2026-04-06

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