Marketplace sellers competing against the platform's own

Dead Internet Theory: A marketplace creates a structural conflict when it both operates the market and sells inside it. Amazon's retail marketplace illustrates why search placement, private-label products, fulfillment, and seller data become competition-policy questions even when third-party sellers remain a major part of the store.

https://switchboardtechservices.com/articles/dit-marketplace-sellers-competing-against-the-platform-s-own-offerings/

By Switchboard Tech Services · Originally published 2026-04-26

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