Businesses dependent on a marketplace they do not control |

Dead Internet Theory: A marketplace can provide sellers with traffic, payments, trust, and discovery while also retaining the power to change fees and rules after a merchant has built a business around that access.

https://switchboardtechservices.com/articles/dit-businesses-dependent-on-a-marketplace-they-do-not-control/

By Switchboard Tech Services · Originally published 2026-05-07

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