Cross-device matching and errors in household attribution |

Dead Internet Theory: Cross-device matching tries to decide which phones, computers, televisions, and other devices belong to the same person or household, but shared networks and shared hardware can turn one person's behavior into another person's profile.

https://switchboardtechservices.com/articles/dit-cross-device-matching-and-errors-in-household-attribution/

By Switchboard Tech Services · Originally published 2026-05-18

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