Lookalike audiences and profiling people through other

Dead Internet Theory: Lookalike and predictive audiences use the behavior or characteristics of an existing source group to find other people who statistically resemble it, extending profiling to people who may never have expressed the source group's interests or intentions themselves.

https://switchboardtechservices.com/articles/dit-lookalike-audiences-and-profiling-people-through-other-people-s-behavior/

By Switchboard Tech Services · Originally published 2026-05-18

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