Audience segments based on inferred interests rather than

Dead Internet Theory: Advertising systems can assign people to interest or intent segments based on observed behavior, meaning a label in a profile may be an inference rather than something the person ever stated about themselves.

https://switchboardtechservices.com/articles/dit-audience-segments-based-on-inferred-interests-rather-than-volunteered-facts/

By Switchboard Tech Services · Originally published 2026-05-19

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