In-store Wi-Fi and the measurement of physical visits | Dead

Dead Internet Theory: Retail Wi-Fi infrastructure can estimate device presence, dwell time, and repeat visits, but a detected device is not automatically a unique person and modern privacy protections complicate persistent identification.

https://switchboardtechservices.com/articles/dit-in-store-wi-fi-and-the-measurement-of-physical-visits/

By Switchboard Tech Services · Originally published 2026-05-21

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