Email open tracking and the uncertainty of its measurements

Dead Internet Theory: Email open tracking usually infers an open when remote content loads, but privacy proxies, blocked images, automated fetching, and other client behavior make that signal much less certain than a literal record of a person reading.

https://switchboardtechservices.com/articles/dit-email-open-tracking-and-the-uncertainty-of-its-measurements/

By Switchboard Tech Services · Originally published 2026-05-27

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