Influencer sponsorships presented as personal discoveries |

Dead Internet Theory: Influencer marketing becomes misleading when a paid or gifted endorsement is presented as an independent personal discovery, hiding the commercial relationship that helped put the product in front of the audience.

https://switchboardtechservices.com/articles/dit-influencer-sponsorships-presented-as-personal-discoveries/

By Switchboard Tech Services · Originally published 2026-06-05

#Switchboard #Article