Public-relations firms placing talking points through

Dead Internet Theory: When a communications firm places client praise through accounts that appear to be ordinary users, the message borrows the credibility of independent opinion while hiding the commercial relationship behind it.

https://switchboardtechservices.com/articles/dit-public-relations-firms-placing-talking-points-through-undisclosed-accounts/

By Switchboard Tech Services · Originally published 2026-06-07

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