Selective testimonial display and the illusion of unanimous

Dead Internet Theory: Testimonials are selected advertising evidence, not a random sample of customers; displaying only exceptional praise can create the appearance that a result or level of satisfaction is universal when it is not.

https://switchboardtechservices.com/articles/dit-selective-testimonial-display-and-the-illusion-of-unanimous-satisfaction/

By Switchboard Tech Services · Originally published 2026-06-12

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