Transactional messages carrying unrelated marketing

Dead Internet Theory: Receipts, account notices, and service messages receive attention because users expect them to contain necessary information; adding unrelated promotions turns that trusted channel into another advertising surface.

https://switchboardtechservices.com/articles/dit-transactional-messages-carrying-unrelated-marketing-promotions/

By Switchboard Tech Services · Originally published 2026-06-22

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