Mass audience expectations and the appeal of a small known

Dead Internet Theory: Large public audiences can turn casual posting into performance, while smaller known groups let people speak with more shared context and fewer strangers to manage, reducing public visibility without reducing conversation.

https://switchboardtechservices.com/articles/dit-mass-audience-expectations-and-the-appeal-of-a-small-known-audience/

By Switchboard Tech Services · Originally published 2026-07-12

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