Zero-click answers and the shrinking path to source websites

Dead Internet Theory: Search results increasingly answer some questions before a user visits a source site, making search more convenient while weakening the direct path between the reader and the pages that supplied the underlying information.

https://switchboardtechservices.com/articles/dit-zero-click-answers-and-the-shrinking-path-to-source-websites/

By Switchboard Tech Services · Originally published 2026-08-05

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