Multiply: a personal-sharing community redirected toward

Dead Internet Theory: How Multiply, a 2004 network built for sharing photos, blogs, and videos with people you already knew, became an e-commerce marketplace for Southeast Asia, dismantled its own sharing features, and closed in 2013.

https://switchboardtechservices.com/articles/dit-multiply-a-personal-sharing-community-redirected-toward-commerce/

By Switchboard Tech Services · Originally published 2026-09-28

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